Creative Director, Copywriter & Sports Freak
Hello! I’m a former elementary school basketball coach with a passion crafting brand stories, attending road football games and betting three team teasers.
This page highlights some of the more comedic and sports-related content I’ve created in my career.
About
I am a creative problem solver who’s always on the hunt for new and innovative ways to tell brand stories.
With 15+ years of experience as a copywriter and creative director at both ad agencies and in-house, I’ve helped dozens of products connect with their audiences in unique and meaningful ways.
The Work
Stuffed Puffs Filled Marshmallows
Role: ECD
Built an in-house team to shape a brand that believes Life’s More Fun Filled.
Yahoo! Fantasy Football & Toyota
Role: Associate CD, CW
Created the world’s first Hall of Fame dedicated to Fantasy Football, located in Levi’s Stadium
Burger King
Role: CD, CW
Did you know KFC doesn’t really grill their grilled chicken sandwiches? When we found out, we had to troll our rival.
California Avocados
Role: Creative Director, Copywriter
What do you do when you can’t afford a Big Game Ad? Create the world’s first #BigGameAdd instead.
Jack Link’s Beef Jerky
Role: Senior Copywriter
The campaign that positioned Jack Link’s as the fuel for irreverent fun.
Decked
Role: Copywriter, Creative Director
Created multiple pieces of content for this upstart outdoorsy brand
Toyota & Coach T
Role: Associate Creative Director
Helped create a contextually relevant campaign for Toyota’s Sunday Night Football halftime partnership.
Toyota Super Bowls
Role: Associate Creative Director
Wrote multiple Super Bowl spots for the car manufacturer
This is by no means an extensive collection of everything I’ve ever done but should give you a sense of the way I think. See My Process for additional examples or drop me an e-mail if you wanna see something specific.